Being easy isn’t always a bad thing. In fact, do you make it hard for people to work with you? Do your colleagues and clients have to jump through hoops to get work completed when you’re involved? Are you difficult to get hold of during business hours? Do you consistently provide all necessary information upfront; in a clear and direct way? Most individuals are overwhelmed, overworked, tired, and looking for shortcuts to save time and money. So it’s time to get easy.
For example, Southwest makes doing business easy and has for years. No, this isn’t a paid promotion for them, but perhaps it should be! Unlike other airlines in my experience, if you book a flight with Southwest at any fee level and need to change a flight or cancel at the last minute, no worries. Your full dollar amount gets applied as a credit to any future flight in about 20 seconds online. As Staples Big Red Button says, “That was Easy!” Let’s not forget the two free bags checked either. There’s no automatic penalty between $75 -$150 for flight changes or the constant stream of having to hit “no thanks” online to avoid all the up-selling of better seats, leg room, extra mile purchases, etc. like some other airlines. Sure, since the pandemic other airlines have loosened up on a few policies, but Southwest never had lame policies from the start.
What one simple thing could you do to make it easier to do business with you? I find oftentimes it’s the most obvious information that’s the hardest to find on an individual’s or company’s website. While I’m writing this, it made me reevaluate my own contact form, and I’ve got my web guy working on changes.
Do you need a signature block in your email so if someone needs your phone number it’s right there? With numerous ways to connect, do you ask others how they prefer to be contacted? How about when the third client calls in about the same technical issue or inquiry? That should turn a light bulb on to streamline the process.
Just last week Amvets (one of America’s foremost veterans service organizations) took a step in being super easy. Instead of a telemarketing phone call or sending a mailing postcard to solicit used clothing items, they left a door knocker that included an extra large plastic bag. “Just fill the bag, leave it on your doorstep and we’ll grab it on (date) and leave a receipt.” Incredibly easy! Who can’t make a quick walk-through and grab items you won’t use, shove them in the bag, and set them outside your front door? With a receipt for taxes to boot!
You can even get easier working with yourself. Repetitive tasks you’re asked to perform over and over again demand a system that stands for Save Yourself Time Energy and Money! Are you taking full advantage of templates or signature blocks to answer emails? As a full-time traveler, something as simple as having a complete, secondary make-up bag that remains in my suitcase saves loads of thinking/packing time. (Other items ready to go include a thin robe/slippers, packable down jacket, pashmina, hairbrush, etc.) Don’t reinvent the wheel each time! Create a process so you can save time, or even better– delegate the task to someone else.
Set a standard for yourself and make an effort to become easy and pleasant to work with, and not just some of the time, but all the time. What step in your process could you eliminate or simplify to provide co-workers and clients less hassle and more joy?