Three Truths to Protect Your Brand

In recent weeks, a frenzy has erupted over a photo that ran in a woman’s magazine. It wasn’t the picture that caused the outrage, but rather the less than transparent way it was obtained and how it was used. If you missed the story, I’ll bring you up to speed. Monika Allen, a 35-year-old San…

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What Bacon Can Teach Us About Branding

Bacon has a brilliant marketing manager. I mean, come on, bacon is like cigarettes – bad for your health and everyone knows it. Yet it’s everywhere these days: We’ve got bacon-scented candles, bacon woven into Sprinkles brand cupcakes, bacon plush toys, even bacon soda. Recipes containing bacon abound, from Gourmet Magazine to Better Homes and…

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5 Truths Kris Kardashian Leverages for Success!

Note: This post was created in 2011, yet every takeaway remains as powerful today. Cmon, simply look at the Kardashians’ growth since then to prove these strategies rock! Even if you despise pop culture, you’ve probably heard of the Kardashians thanks to Kris Jenner who landed her family $65 million in endorsement deals and TV…

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